07/02/2018
Everybody has different travel preferences, however when it comes to business travel satisfaction, different generations sometimes tend to meet in the middle. According to a study from the Global Business Travel Association (GBTA)1, research shows millennials and Generation Xers travel preferences when it comes to taking a business trip. Let's take a closer look at the results of the millennial and Gen X participants and discuss how they compare:
According to the Pew Research Center, millennials (anyone born between 1981 and 1996) became the largest generation in the labor force, making up 35 percent of the working population. This means a great percentage of business travelers are now made up of millennials. Companies that work to better understand their employees' preferences while traveling can enhance workers' overall satisfaction with the business. In terms of booking, tracking and reporting and productivity during travel, here's what the report had to say about millennials' satisfaction levels:
Booking
Tracking and reporting
Productivity during travel
Generation X (anyone born between 1965-1975) makes up about 33 percent of the workforce, coming close behind millennials. These individuals have been a part of the working world longer, but they are more likely to retire sooner. Because Gen Xers still make up a large part of the workforce, companies must continue to meet their travel preferences and needs to keep them satisfied. Based on booking, tracking and reporting and productivity during travel, here's what the report had to say about Gen Xers satisfaction levels:
Booking
Tracking and reporting
Productivity during travel
For many businesses, retaining employees and understanding worker satisfaction within the company can be a struggle. While business travel is often looked at as a luxury for employees, a better understanding of their travel preferences based on such generational differences may help improve employee satisfaction, reduce turnover rates and enhance the overall quality of the company.
Sources:
1 "Traveler Satisfaction: Exploring the Generational Divide in Business Travel," AmexGlobalBusinessTravel, Sept. 2016, www.amexglobalbusinesstravel.com/content/uploads/2017/12/Business-Traveler-Satisfaction-The-Generational-Divide.pdf. Accessed 17 July 2018.
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The information contained here is provided by Brafton. AIG Travel assumes no responsibility for the use, accuracy, or interpretation of the information contained herein.