• TripAdvisor adds Facebook support

    2010-06-14

    TripAdvisor, a popular travel website focused on user reviews and ratings, has recently announced a closer partnership with Facebook that will allow users to see their friends' personal comments on any of the site's destinations.

    The move is seen as a response to criticism of the website, which features anonymous opinions on various locales. Some say that the fact that reviews cannot be traced back to any one person hurts their legitimacy and has lead to tourism companies "planting" reviews to bolster their rating.

    With the new feature, those who connect the site to their Facebook account will be able to view reviews by friends and others connected to Facebook, somewhat addressing that concern. TripAdvisor previously launched the "Cities I've Visited" app for Facebook, which boasts 16 million downloads.

    The site functions around the idea that word of mouth is a powerful selling point, and its integration with Facebook friends further supports that. Those planning a vacation can see what places their friends liked, or didn't, and plan accordingly.

    TripAdvisor, which has 34 million unique visitors a month, is currently the world's largest travel site. The company also offers a mobile app that makes it easy to research destinations on the fly.
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