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Study finds women feel less safe about traveling than
they did five years ago
HOUSTON (May 15, 2018) – A recent women’s travel safety survey revealed that 45 percent of female travelers feel less safe or much less safe about traveling than they did five years ago. Results of the travel trends survey, commissioned by AIG Travel, a worldwide leader in travel insurance and assistance services, also show that safety is top of mind for women while they are evaluating potential destinations as well as during their travels.
Further analysis of the data indicates an opportunity for employers to adopt a bigger role in educating employees about travel safety. “The local risks where employees travel may be completely different than the local risks they face in their home city,” said Gaurav D. Garg, CEO of Personal Insurance at AIG. “With the help of insurers, employers can tailor insurance and security programs to meet the needs of their entire workforce.”
As solo travel rises in popularity, especially among females, increased reports of violence or geopolitical turmoil in some regions may heighten awareness of individual security and impact women’s decisions on where and when to journey. To help minimize risks that females may face when traveling, AIG Travel recently launched a Women’s Travel Safety initiative, which shares advice on how to research travel destinations, become familiar with local laws and customs, and leverage tools in the event of adverse situations, such as kidnappings or other crimes. The initiative is also designed to raise awareness of women’s travel safety through tips shared via social media with the hashtag #WomenWhoTravel.
Other key findings from AIG Travel’s Pulse Poll on Women’s Travel Safety include:
“As a travel safety advocate and as part of our organization’s commitment to educate the public, we feel well-positioned to provide women, who may have unique travel considerations, with tools designed to help them be more aware, alert, confident travelers,” said Rhonda Sloan, Head of Marketing and Industry Relations, AIG Travel. “Our research findings underscore the fact that although many travelers are already quite savvy about helping to ensure their personal safety, our industry still has opportunities to provide guidance and resources to help women minimize risks and experience safer journeys.”
AIG Travel distributed the Pulse Poll to female consumers who identify as interested in travel, including followers of the brand’s social media channels and women on its U.S. direct marketing email list. The survey garnered more than 1,800 responses.
Visit www.aig.com/travel/forwomen to view the Women’s Travel Safety initiative advice and materials or follow AIG Travel on Twitter @TravelGuard for more information about AIG Travel, Travel Guard® travel insurance, and ways to empower female travelers.