Starting January 21, visitors to the Dallas Museum of Art will be able to enjoy the extensive collections on display without paying an admission fee, reports The Associated Press.
In addition to offering patrons free admission, officials at the museum also confirmed that a new cost-free membership option will be available to visitors. While general admission will soon be free to the public, certain exhibitions and special events will require a purchased ticket.
The move is part of a wider strategy to encourage people to spend more time in museums and disseminate culture to the general public.
"We believe that by increasing access to the museum and by finding new ways to say 'thank you,' we can fundamentally change the role museums play in a global society," said Maxwell Anderson, the museum's director, as quoted by the news source.
According to the museum's official website, the facility plays a pivotal role in Dallas' arts district. Alongside the museum, which is one of the most respected institutions of its kind in the country, travelers can also explore other attractions such as the Nasher Sculpture Center, the Dallas Theater Center and the Crow Collection of Asian Art.
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