• Travel Guard®

  • Trends Traveling for Festivals and Events

    March 2014

    Welcome to the March edition of the TRAVEL GUARD UPDATE, a monthly update designed to provide you with up-to-date information on the latest travel trends. There are many reasons why people will travel in 2014 and one of those is to attend festivals and events worldwide. This update will explore the travel habits of consumers attending upcoming festivals and events, and look at how they plan for these unique experiences.

    Travel Guard invites your comments and suggestions on any areas you'd like to see covered in this regular update. Feedback can be sent to Lauren Wire at lwire@mmgyglobal.com. For more information on our travel insurance programs, please visit www.TravelGuard.com.

    In this month's issue:




    The Golden Ticket: With warmer months come a wide variety of festivals and events worth traveling the world for, but those drawing the most attention are those in the culinary realm, with 21% of travelers polled saying they would be most excited to attend food and wine festivals. Not far behind are music festivals (18%), major sporting events (16%) and heritage festivals (13%). Some respondents indicated that they would be most excited about traveling to art/film festivals (6%) and family-friendly events that include children’s activities (5%). Two percent of respondents looked forward to traveling for athletic competitions such as marathons. Lastly, consumers listed “other” reasons (19%) such as cycling or historical events, birding tours, ecotourism or to take in an opera as events they’d be most excited about attending.

    The Right Time to Buy: Many festivals and events necessitate purchasing admission tickets, hotel accommodations and sometimes even camping passes, well in advance of the actual event. The cost of airfare and best time to purchase a seat on the plane are certainly considerations many festival and event travelers include in the planning process. Of travelers polled, 53% said they would book travel arrangements simultaneously with their festival or event ticket purchase while 32% would wait a few weeks after ticket purchase, and 10% would hold off for a few months. Only 5% of respondents said they would wait until immediately prior to travel to make travel arrangements.

    Going the Distance: An overwhelming 81% of consumers polled are willing to travel internationally to attend a festival or event of their choice. The remaining respondents did not feel that these types of experiences warrant travelling outside of the U.S.

    The Show Doesn’t Always Go On: Like any vacation, trips involving festivals and events may not always go as planned. The greatest concern to those polled is flight delays or cancellations that could affect the ability to attend the festival or event (39%). Other respondents expressed concern over the need to cancel an entire trip (33%), cancellation of the festival or event (12%), excessive crowds or security issues (11%) and lost/stolen luggage or personal items (5%).

    Extra Exploration: A trip to attend a festival does not have to end when the main event is over. Indeed, a significant number of travelers polled (85%) shared that it’s very likely they would spend extra time exploring the destination where an event is being held, and another 13% feel there is somewhat of a possibility they would build in time for additional sightseeing. Only 2% of travelers polled didn’t feel the need for any further exploration after the event or festival ended.


    Whether it’s a major sporting event, an outdoor summer music festival, or a food and wine festival, there is an event for every interest and plenty of additional opportunities to make the most of an event’s host destination. In addition to purchasing tickets, accommodations and travel, consider whether a travel insurance plan can help protect your trip investment should a covered circumstances disrupt your plans.

    The travel insurance plans available through Travel Guard offer coverage for travel delays, lost or stolen luggage and personal items, trip cancellation, and more, like reimbursement for the pre-paid nonrefundable cost of tickets in the event your festival is cancelled for a covered reason. Plans may also include emergency medical coverage, trip interruption coverage, 24/7 emergency travel and health assistance services and concierge services, which can be useful for both domestic and international travel.

    For more information on our complete line of travel insurance plans and assistance services, visit www.TravelGuard.com.


    Gerry was traveling alone from Tennessee to Bangkok, Thailand, for the birth of her second granddaughter, as she was planning to help out by taking care of her 2-year-old granddaughter when the new baby arrived.

    While in Bangkok, Gerry accidentally fell and injured her shoulder. She decided to visit a doctor to have it checked out and contacted Travel Guard to see what procedures she should follow since she was abroad. Throughout her ordeal, the Travel Guard representative continually followed up to assist Gerry with her unexpected medical situation.

    “It can be somewhat stressful to have to deal with unexpected situations while in a foreign country and it was nice to have someone to help guide me through the process,” said Gerry. “The representatives that I dealt with at Travel Guard were very helpful and professional and I would definitely recommend the services to family and friends.”

    1 Based on a Travel Guard poll to a random sample of customers in February 2014.  

  • About AIG Travel and Travel Guard®

    AIG Travel, Inc., a member of American International Group, Inc., is a worldwide leader in travel insurance solutions and assistance. Travel Guard® is the marketing name for its portfolio of travel insurance solutions and travel-related services, including assistance and security services, marketed to both leisure and business travelers around the globe. Services are provided through a network of wholly owned service centers located in Asia, Europe and the Americas. For additional information, please visit our websites at www.travelguardworldwide.com and www.travelguard.com.

    Products or services may not be available in all countries or states, and coverage is subject to actual policy language. Non-insurance products and services may be provided by independent third parties. In the United States, Travel Guard insurance products are offered through licensed insurance producers, including Travel Guard Group, Inc., and underwritten by National Union Fire Insurance Company of Pittsburgh, Pa., a Pennsylvania insurance company with its principal place of business at 175 Water Street, New York, NY 10038, that is currently authorized to transact business in all states and the District of Columbia. NAIC No. 19445.

  • If you'd like more information about Travel Guard news, contact:

    Rhonda Sloan
    AIG Travel


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