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Use PR as a tool to get the positive word out about travel. There is no more powerful, cost effective means, of getting your name out there in the local marketplace as a travel expert, especially now. All you hear about in the media today is the travel industry. You have a wonderful opportunity to create a meaningful story on travel, business or leisure, which not only your local market will want to read, but also it will be news worthy. The media is relying on travel experts for advice: you can be one. ASTA also has sample speeches, PowerPoint presentations, press releases, etc on their website.
June 2008 Network with those who have the ability to bring in new business. Think of the number of airline employees who have been recently laid off. What a wonderful opportunity to hire them as outside agents who can bring in new customers. They will also be grateful to stay connected to the travel industry. Think of the other layoffs as well: great source of talent, and we need them now! May 2008 Be in the know: the more you can be perceived as the travel knowledge/safety expert, the more your clients will rely on you for your guidance and counsel. Use the Internet, trade associations, news, consortium membership, peers, etc. to fully gain knowledge, not just information, which your clients desperately need, thereby building credibility. April 2008 Be creative and think of promotions, alliances, partnerships, etc. which you could develop with local merchants, local colleges and universities, department stores, restaurants, recreational entities, local associations and clubs, fundraisers, community associations, local special events, etc. This list is endless in identifying new ways of attracting business. Also ASTA has a complete set of ad slicks which can be downloaded from their website www.astanet.com for your marketing communications. April 2008 Click here to add to our agent Quick Tip Jar. |
