• Music video inspires new travel trend

    2014-03-06

    Grammy-award winning artist Pharrell Williams recently created the world's first 24-hour music video for his hit single, "Happy." The song, which was nominated for the Best Original Song Oscar at the 86th Academy Awards, was written for the movie "Despicable Me 2," but has seen an increasing amount of popularity recently due to its innovative video.

    On its website, 24hoursofhappy.com, visitors can watch a number of separate 5-minute videos that feature people from around Los Angeles dancing to the song. The website runs through the duration of the day, and restarts at midnight. The video premiered in November, but an emerging trend has risen among visitors to different countries around the world. People have begun to create and post their own dancing videos during their trips, whether they're going on an Africa travel adventure or experiencing South America travel.

    Condé Nast Traveler highlighted a select few of the participating international cities, including Paris, Sydney and Singapore. Each video captures the essence of Williams' original, featuring smiling faces of passersby dancing to the catchy tune. Some of the videos have amassed hundreds of thousands of views, with Paris' display earning the most with nearly 1 million.
Questions?
Call us at 1.800.826.4919

Non insurance services are provided by Travel Guard. 
This plan provides insurance coverage that only applies during the covered trip.
You may have coverage from other sources that provides you with similar benefits but may be subject to different restrictions depending upon your other coverages. You may wish to compare the terms of this policy with your existing life, health, home, and automobile insurance policies. If you have any questions about your current coverage, call your insurer or insurance agent or broker. Coverage is offered by Travel Guard Group, Inc (Travel Guard). California lic. no.0B93606, 3300 Business Park Drive, Stevens Point, WI 54482, www.travelguard.com. CA DOI toll free number: 800-927-HELP. This is only a brief description of the coverage(s) available. The Policy will contain reductions, limitations, exclusions and termination provisions. Insurance underwritten by National Union Fire Insurance Company of Pittsburgh, Pa., a Pennsylvania insurance company, with its principal place of business at 175 Water Street, 18th Floor, New York, NY 10038. It is currently authorized to transact business in all states and the District of Columbia. NAIC No. 19445. Coverage may not be available in all states. Your travel retailer may not be licensed to sell insurance, and cannot answer technical questions about the benefits, exclusions, and conditions of this insurance and cannot evaluate the adequacy of your existing insurance. The purchase of travel insurance is not required in order to purchase any other product or service from the Travel Retailer.